The Arms East Hot 100

This Week in the Firearms Market

This week's Hot 100 rankings are drawn from real-time sales intelligence gathered by Arms East on the top-selling products across the U.S. firearms industry. The data reflects actual purchase volume recorded over the past seven days, offering a clear and current picture of what buyers are choosing right now. The best selling firearms in America this week confirm a strong consumer preference for 9mm semi-automatic pistols, with the Glock 43X holding the top two positions in the semi-auto pistol category and 9mm leading all calibers by sales volume. Sig Sauer and Ruger also posted strong numbers across multiple product lines, reflecting continued confidence in those platforms at the point of purchase.

The most popular guns this week extended well beyond handguns. The Browning X-Bolt 2 dominated the bolt-action rifle category, occupying four of the top six positions, with 300 Winchester Magnum variants drawing the highest sales figures. In lever-action rifles, Henry Repeating Arms and Marlin both posted multiple top-ten placements. The 5.7x28mm cartridge drove notable buying in the semi-auto rifle segment, with Ruger and Kel-Tec carbines in that chambering claiming the top three spots.

On the ammunition side, top selling ammunition this week included .40 S&W and .380 ACP handgun loads alongside 5.56 NATO, 7.62x39mm, and precision .308 offerings, reflecting demand across both range and field use. Optics buying remained concentrated around Holosun red dots and Burris rifle scopes. Scroll through the full ranked sales data below to see where every category stands this week.